Whilst not a gunmaker himself, Jonathan McGee has spent the past 14 years shaping the presence of some of Europe’s finest gunmakers in the UK. Originally from North Yorkshire, McGee now oversees the sales, importation, and distribution of two prestigious brands; Kemen and Cosmi, while also running a digital agency alongside his work in the gun trade.
“Alongside our digital agency work,” he explains, “I look after the sales, importation and distribution of two luxury gun brands… with a few more coming soon.” Acting as a direct point of contact for clients, McGee has built a reputation for offering a highly personal, end-to-end service in what is often a complex and traditional industry.
Before entering the world of firearms, McGee explored a creative path through architecture, travel, and photography, interests that continue to influence his appreciation for craftsmanship and design. Today, that same sensibility shapes how he presents and positions the brands he represents. “Ongoing publicity and marketing of new Best gun brands in the UK” remains one of his proudest achievements.
Central to McGee’s work is guiding clients through the bespoke gunmaking process. “My role is direct,” he says. “I guide our clients through the whole process so no other shop or agents are involved.” From initial consultation and private demonstrations to factory visits in Elgoibar, Spain, and Ancona, Italy, every stage is tailored to the client’s vision. “Every aspect of the build is guided by our clients’ desires, from wood and engraving, to weight and timescale.”
Among the many firearms he has worked with, one stands out in particular: the Armas Kemen Titanium Suprema in 28 gauge. “A handmade, side-plated gun weighing 6lb,” he says, “a joy to sell and shoot.” His admiration for engineering excellence is equally evident in his choice of a desert-island firearm: “A Cosmi .410 semi-auto. It’s a 7-shot that’s lightweight, indestructible and perfect for most game species.”
McGee sees gunmaking as a careful balance between heritage and progress. “Kemen were among the first to create a titanium action in 1988 and Cosmi started building their semi-auto 100 years ago,” he notes. “Both best-quality brands now work with traditional craftsmen whilst utilising machining techniques to speed up manual processes.” This blend of handcraft and technology, he believes, is essential to maintaining both efficiency and excellence.
Looking to the future, McGee is confident in the enduring appeal of artisan gunmaking. “There will always be a home for best gunmaking,” he says, “much like there is still a demand for fine art.” However, he acknowledges that accessibility may shift, with the highest levels of craftsmanship becoming increasingly exclusive.
Outside of work, McGee is a passionate angler. Whether pursuing 200lb skate or delicate wild grayling, he finds time on the water to be invaluable. “A day’s fishing is the absolute best,” he says perhaps a reflection of the same patience and appreciation for detail that defines his professional life.
Currently, he is particularly excited about the launch of Cosmi’s latest sporting model, the Cento, which marks an important step in introducing the brand to a wider UK audience.
At the World Gunmakers Evening, McGee will present a selection of Kemen and Cosmi demonstration guns, offering guests the opportunity to experience these exceptional firearms firsthand and arrange private viewings.
For McGee, the appeal of fine gunmaking lies not just in performance, but in artistry. Inspired by modern sporting artists such as Charles Evans, Jason Lowes, and David Miller, he draws parallels between their work and the engraving found on best guns. It’s a connection that reinforces his belief that, at its highest level, gunmaking is as much about beauty as it is about function.
